Virtual Assistant Hourly Rate Calculator
VA rates swing enormously by country and specialisation, which makes it easy to undercharge by half. Use this calculator to price your work against the right benchmark instead of the cheapest one on the marketplace.
Calculate my rate →How the virtual assistant rate calculator works
Built specifically for virtual assistant hourly rates. Every multiplier is tuned to real 2026 benchmarks.
Work across more than one discipline? Compare your number against the web developer hourly rate calculator, freelance mobile app developer hourly rate calculator and the ui ux designer hourly rate calculator.
- ✓Global benchmarks for the US, UK, EU, Philippines and LATAM
- ✓Specialisation multipliers for executive, technical and marketing VAs
- ✓Package builder for monthly retainer clients
- ✓Take-home calculator that accounts for platform fees
Virtual assistant rate questions, answered
How much do virtual assistants charge per hour in 2026?+
General VAs charge $8–$25/hr globally. Executive VAs in the US and UK earn $25–$50/hr, and specialised VAs in tech, marketing or real estate charge $40–$90/hr.
Should a VA charge hourly or on retainer?+
Retainers stabilise income and let you raise rates 20–40%, because clients are paying for guaranteed availability. Keep hourly for one-off projects and trial engagements.
How do I raise my VA rate with an existing client?+
Give 30 days' notice, point to specific results you've delivered, and offer a small retainer discount for committing to three months. Framing the increase alongside value almost always beats an apology.
What should a specialised VA charge versus a general VA?+
Expect roughly double. Inbox and calendar management sits at the general rate; podcast production, CRM automation or bookkeeping supports $40–$90/hr.
How many billable hours can a full-time VA realistically bill?+
Around 25–32 hours a week. The rest goes to admin, client communication and finding work, so build your target rate around billable hours rather than the full 40.